Bank Holiday weekend has always been a time for Brits to get their tools out and do some DIY around the home … but it seems this time-served tradition is in decline as home owners shift from ‘Do It Yourself’ to ‘Do It For Me’ (DIFM).
Studies into home improvement trends by leading tool specialists C.K tools, show that time-hungry Brits want their homes to look great, but are no longer willing to carry out the work themselves. This has resulted in a new trend being dubbed ‘DO IT FOR ME’ (DIFM) by industry experts.
Although statistics show that over 60% of Brits have undertaken some form of DIY in the last 12 months, research shows that rather than fixing it themselves they are buying in the equipment and then hiring professionals to get the work done.
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As the population grows older, and with younger professionals wanting the latest looks, the next generation of people wanting home improvements are no longer DIYers but DIFMers.
Tina Skinner of C.K comments:
“Keen DIYers are traditionally aged between 35 and 45, but as the population grows older these people will be less inclined to put in the hard work involved in home improvements themselves. Although they are still buying the materials, tools etc. at their local DIY shop, they are now turning to getting tradesmen in to do it for them.”
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Another factor resulting in this new trend is the hot weather over Bank Holiday periods, encouraging homeowners to get out and make the most of it rather than staying indoors to tackle jobs around the home. Again, they get someone in to do the hard graft for them.
DIFM isn’t a bad idea. Over 250,000 injuries per year result from DIYers making home improvements, in addition to unnecessary damage to the house resulting from people carrying out work incorrectly.
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